This Cookie Policy explains when and why cookies are used by truvid.com, Truvid SAAS platform, truvid player while used by truvid subsidiaries / affiliates / publishers (collectively, “truvid”, “we”, “us” or “our”), on our websites, applications, advertisements and related services, including emails, newsletters and on certain partner and licensee websites that we do not own or operate but with whom we have agreements (together, the “Service”).
What are cookies and how long will it remain on my computer?
Cookies are files (containing identifying bits of text) that are downloaded to your browser as you surf the web. A web server sends cookies to a web browser and it is stored by the browser. The cookie content is being sent back to the server when the browser sends a page request from that server.
The most common types of cookies you may encounter are "persistent" and "session" cookies: a persistent cookie has an expiry date afterwards it will no longer be valid (until then, it will be stored by the browser, locally). On the other hand, a session cookie, will lose its validation once browser is closed. Our persistent cookies will expire between 30 minutes and 30 days from the date they are downloaded to your device. Truvid does not generate cookies with personal details that identifies a user. We do, however uses cookies to improve your web experience while surfing our site. Cookies stored while surfing our platform are not shared or made available for processing by any external source and it is used with the end goal of improving our serving.
What types of cookies do we use and why?
Our service providers use cookies and those cookies may be stored on your computer when you visit our website, login to our SAAS platform or encounter our video player. We might use cookies for the following purposes:
Security - detect authentication abuses for a limited persistent duration. These cookies are set for the specific task of increasing the security of the service.
Multimedia - content player session cookies used for the duration of a session to store technical data needed to play back video or audio content.
Load balancing - session cookies, used to identify the same server in the pool for the load balancer to redirect user requests appropriately.
Personalization - we use cookies to store information about your preferences and to personalize the website for you.
Status - we use cookies to help us to determine if you are logged into our website.
Advertising - we use cookies to help us to display advertisements that will be relevant to you.
Consent - we use cookies to store your preferences in relation to the use of cookies more generally.
Analytics - analytics cookies allow us to improve our services by collecting information about your use of the Service. We use these cookies to learn how our websites are performing and make relevant improvements to help improve your browsing experience. We use Google Analytics (Google's privacy policy is available at: https://www.google.com/policies/privacy/)
Advertising - third party cookies may be used though our video player, by our demand partners, to tailor marketing to you and your interests and provide you with a more personalized service in the future. These cookies remember that you and may share this information with third-parties, such as advertisers. Although these cookies can track your device’s visits to sites, they typically cannot personally identify you. Without these cookies, the advertisements that you see may be less relevant and interesting to you. We do not set advertising cookies through our technology ourselves, though advertisers and/or demand partners may choose to do so independently.
Social and Content - cookies are placed by many social media plugins (for example the Facebook ’like’ button), and other tools meant to improve sharing content on our website. We integrate these modules to improve the experience of browsing and interacting with our websites. Please note that some of these third-party services place cookies that are also used for things like advertising, analytics, and/or market research.
Third Party Cookies - some of the cookies on the Service are operated by third parties, such as Twitter, YouTube, Facebook or ComScore. Some of these third parties (for example third-party advertisers) may use cookies on the Service, in emails or in our advertisements on other websites to allow them to deliver the services they are providing. Some of the cookies operated by third parties may be used for analytics purposes, such as to monitor, analyze and prevent fraudulent traffic or other suspicious activities. To create a user-friendly experience, some of our third-party promotions and advertisements are designed to automatically transmit users’ information onto the third party’s landing page when you choose to “click” upon a third party’s advertisement or promotion. We do not control these third parties or their use of cookies. This means it is not possible for us to manage these cookies. This Policy only covers the use of cookies by truvid and does not cover the use of cookies by any third party. Some of these third-party cookies are not session based and have varying expiry dates. Please check the websites of these third parties for details on how they use cookies.
How to control cookies?
You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.
Cookies that we use
Type | Cookie | Description | Additional Notes |
---|---|---|---|
Truvid | ci_session | The truvid cookie enables a connection between the user and the server. | truvid's Privacy Policy |
OneSignal | __cfduid | OneSignal registers devices in order to enable push notifications. | OneSignal privacy policy |
Google Analytics | __ga __utma __utmb __utmc __utmv __utmz | Google analytics cookies are used to record information about the page that the user has seen. | Google analytics cookie usage on websites |
AddThis | Addthis cookies tracks, monitors and in some case shares information regarding social behavior. | AddThis policies | |
Truvid | truvid_protected | The truvid cookie assists in the media verification process, improving user experience for returning users | truvid's Privacy Policy |
Truvid | truvid_d | The truvid cookie is used for non personalized ad request calls restriction, allowing advertisers to moderate their bidding participation frequency | truvid's Privacy Policy |
Truvid | truvid_oov | The truvid cookie enables site owner to customize the video player's format engagemnet for returning site visitors | truvid's Privacy Policy |
Does this policy change?
We may change this Cookie Policy at any time. Please check the date at the top of this page to see when this Cookie Policy was last updated. Any changes in this Cookie Policy will become effective when we make the revised Cookie Policy available on the Service.
If you have any comments or questions about this Cookie Policy, please contact us at privacy@truvid.com.